Author: Matt

Master Sales Trainer with 31 years of sales & marketing experience. Author of 4 books including Advisor Selling and the Retail Sales Bible.

2nd Edition of Culturrific!

Culturrific
We are now pre-selling the 2nd edition of Culturiffic! coming in May 2017 Matthew Hudson has updated his original book and added new insights and advice on recruiting, training and discussion about the impact of a a post-digital world and Millennial and Gen Z workforce on corporate culture Pre-Order Today! And Get 40% off the…

hudsonhead Selected as Official Editor of World’s Largest Retail Website

about.com
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); You may notice that there is not a ton of content for retail on this site. Here is why... About.com, the owner of the world's highest traffic retail website, has named Matthew Hudson (@hudsonhead) as the official editor of its site. This relationship means that original content and articles written by…

The Biggest Crime in Retail

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); That’s right, I said it. The biggest crime in retail. It’s not employee theft or check fraud or “bait and switch.” Its much more damaging than that. It’s this – you can make a living selling at retail by being an order taker – Or at least you can get a…

unified sales process

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Does Online Training Work?

I think the part of my career that I am most grateful for is my first stop in corporate. I started in retail in 1984 at a Radio Shack in Kokomo, Indiana selling computers and “doo-dads”. It was just me and my store manager handwriting every ticket. I eventually got my own store, then ran…

4 Benefits of a Unified Sales Process

Many people believe retail selling is all art. Those are the ones who like to use their charm and personality to sell and don’t want to be “hampered” by a system or process. Others would like you to believe that it is all science. These are the ones who do everything in a step-by-step formula.…

Retailer, Please Sell Me!

Last week, I got the opportunity to go shopping for a new refrigerator. We do secret shopping on a regular basis as part of our consulting, but this time I was a real customer looking to buy something for myself and not a pretend customer. I keep thinking that after 26 years of doing this…

5 Differences Between a Meeting and a Training

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); Is there a difference between having a training session and having a meeting? Do bears bear? Do bees be? Of course there is a difference. Too many times I have attended sessions titled a training session in a retail store only to actually attend a meeting. Meetings can hijack a training…